Objective
Commercial law practice Travers Smith sought to increase the profile of its private equity practice, in particular the practice partners.
Activity
Implemented a full media relations programme to complete to meet this objective. Sapience raised the profile of the practice with commentary and thought leadership on trends in the market and key issues of debate across a range of platforms including leading financial publications and broadcast outlets.
This involved media briefings to discuss Travers Smith’s role and capabilities in the private equity arena, which were amplified on social media.
Outcome
The profile of Travers Smith’s private equity group was increased, illustrated by the lead partner being featured on such high-profile outlets as Bloomberg TV and strong media coverage across growth business and dedicated private equity media titles.
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