TRAVERS SMITH

Law

Objective

Commercial law practice Travers Smith sought to increase the profile of its private equity practice, in particular the practice partners.  

Activity

Implemented a full media relations programme to complete to meet this objective. Sapience raised the profile of the practice with commentary and thought leadership on trends in the market and key issues of debate across a range of platforms including leading financial publications and broadcast outlets. 

This involved media briefings to discuss Travers Smith’s role and capabilities in the private equity arena, which were amplified on social media. 

Outcome

The profile of Travers Smith’s private equity group was increased, illustrated by the lead partner being featured on such high-profile outlets as Bloomberg TV and strong media coverage across growth business and dedicated private equity media titles. 

Make an enquiry

If you are looking to enhance your corporate comms and digital marketing efforts with engaging,
relevant content, please get in touch for a free, confidential discussion.