Insights

ESG (environmental, social and governance) credentials as a fundamental component of a successful modern business are not going anywhere and will only play a greater role in the post-pandemic shift. In the investment community, adopting ESG strategies has been vital to securing long term support from an institutional and retail investor base increasingly more aware […]

Since the launch of the Swedish social media networking website, LunarStorm, in 1996, social media use has grown exponentially. Now, sites like Facebook, Twitter, WhatsApp and Instagram enjoy a combined total userbase of 8.25bn as of February 2024 – gigantic by any standards. With such a large audience, it would certainly be a missed opportunity […]

Interviews can be tough but understanding what you can do to give yourself the best possible chance could mean you’re already halfway to winning that dream role. The main purpose of an interview is to confidently and positively demonstrate your relevant workplace skills and qualifications, but there are some specific tips to doing well in […]

At Sapience, we know that successful communications campaigns are done by using strong, consistent messaging that reflects the core values of a business. So, it may seem counterintuitive to suggest that using a variety of voices can be key to elevating communications – why use several spokespeople when you can use just one? However, using […]

Whether you work in property, financial services, or hospitality, every organisation – of every size – will benefit from a tailored and effective social media strategy. If you’re a B2B business, a direct-to-consumer disruptor, a social enterprise or a charity, there are some core foundations you should have in place to ensure your organisation gets […]

You would be hard-pressed to miss the news this week of the loosening of coronavirus restrictions across the UK. From queues outside shops to the opening up of gyms and hairdressers, the retail, leisure and hospitality sectors have received a welcome boost. But will things ever return to how they were before Covid-19? Throughout the pandemic, […]