Insights

It is scientifically proven that stories which capture the imagination are vastly more stimulating to the human brain than dry pieces of information without a context. Well-presented stories can cause us to develop thoughts, opinions and ideas, making us participants in a communal experience rather than simply passive receptors. If you know your audience, stories […]

In the 21st century, the word ‘traditional’ often comes with connotations of being outdated, boring and something belonging to a past era. When it comes to PR campaigns, it is often assumed that the most tech-centric strategies are the ones that should be used 100% of the time. The way people consume media has undeniably changed, yet this does […]

Companies in the finance sector are consistently reminded that customers struggle to trust their motives and are scrutinising their every move. For financial businesses, building solid trust with their customers whilst also educating their audience is incredibly important. A strong PR strategy can help a financial services company cut through the noise of an already […]

Media appearances can be an excellent way for you and your company to gain exposure, get your message across to wide audiences, and position yourself at the centre of your industry. From TV and radio interviews to written Q&As and appearances on social media platforms, engaging with various media is a key part of reputation […]

What is a PR campaign? Sustained media relations are an important part of building a cohesive brand image and robust reputation. But if you have a specific product to launch, important advocacy issue to address or are looking for creative initiatives that raise your profile with target audiences, then a sharp, headline-grabbing campaign can deliver […]

“Never let a good crisis go to waste” is a mantra that has echoed down the years from the post-war period to the 2008 financial crash – and with good reason. Crises often yield important insights or force organisations to adapt to new, perhaps even better ways of working. In the wake of Covid-19, the […]