Insights

An effective brief will not only help a PR agency to tailor an initial pitch to the specific needs of your company, it will likely also inform any long-term communications strategy that they produce. Briefs often tell the agency what you want for your company, but not necessarily what your company needs. It is important […]

To position yourself as a strong competitor within your industry and to increase the presence of your brand in front of your target audience, SEO is worth investing time and money into.

COVID-19 has put a halt to many things, but it hasn’t stopped to need for creative PR. Brainstorming sessions are great for bringing the whole team together to share ideas and kickstart impactful campaigns. But how do you host effective brainstorms when everyone is joining virtually? Aside from the dreaded moments where you realise you’re […]

‘Programmatic’ is the marriage of two words: programme and automatic. It means to use or relate to computer games or software. Once you place ‘PR’ behind it, the result is essentially using software to execute PR. Similarly, to all other industries, public relations is evolving with the growing influence of artificial intelligence. It has allowed […]

With the rising popularity of environmentally conscious businesses and ESG has become a priority, the cleantech sector has experienced incredible growth. With consumers caring more about environmental impact, it has become vital for businesses to convey their commitment to positive change with effective cleantech PR. As the market becomes more crowded, the key question facing […]

With the need for more eco-friendly and sustainable practices coming to the forefront of nearly every industry, digital currency is certainly on that list. Bitcoin, the first digital and decentralised currency was once met with caution and suspicion. It gradually managed to establish itself as a legitimate currency, but that’s not the end of its […]