Insights

Lead generation is more important than ever in the tech sector. With the number of new entrants to the market growing and growing, customers have far more choice, meaning that they are looking far more carefully at the information and even the opinions that a brand communicates...

Sustainability communications is designed to showcase your company’s good practice in working to promote environmental sustainability, social value, and responsible corporate governance – collectively known as ESG. The team at Sapience has a wealth of experience in guiding sustainability comms across a wide range of sectors. We understand the critical importance of amplifying your commitment […]

This year has been one for the history books and the changing landscape of our world has meant that business and marketing have had to adapt as never before. So, what does this mean for 2024? But more specifically, what does this mean for digital marketing? Well, one thing is sure. Adoption of digital is […]

LinkedIn. The social media of the business world and harder to navigate than one might think. We have put together 10 top tips that you can use in your LinkedIn strategy and help you create a conversation with your target audience. Because after all, that’s what social media is all about…. creating conversation. 1.Keep content […]

In a world full of bad news, here’s a reminder of some good news: the UK has a thriving scale up scene. This is not least because the country also possesses deep pools of both talent and capital, as well as a supportive regulatory and tax environment to encourage investors to invest and entrepreneurs to […]

In the current challenging economic climate, it’s no surprise that companies have increasingly been turning to public markets to fundraise – with £10bn having already been raised this year. This trend is likely to continue in the foreseeable future. AIM has played a large role in this, helping raise £2.9bn of capital – up from […]