Quick tips

The property sector is integral to the UK, but property can cover an awful lot of sub-sectors and categories. The industry can encompass anything from commercial to residential, regulation to property management and everything else in between. As a result, the sector can often feel like a crowded market where it is important to stand […]

It is scientifically proven that stories which capture the imagination are vastly more stimulating to the human brain than dry pieces of information without a context. Well-presented stories can cause us to develop thoughts, opinions and ideas, making us participants in a communal experience rather than simply passive receptors. If you know your audience, stories […]

Media appearances can be an excellent way for you and your company to gain exposure, get your message across to wide audiences, and position yourself at the centre of your industry. From TV and radio interviews to written Q&As and appearances on social media platforms, engaging with various media is a key part of reputation […]

What is a PR campaign? Sustained media relations are an important part of building a cohesive brand image and robust reputation. But if you have a specific product to launch, important advocacy issue to address or are looking for creative initiatives that raise your profile with target audiences, then a sharp, headline-grabbing campaign can deliver […]

“Never let a good crisis go to waste” is a mantra that has echoed down the years from the post-war period to the 2008 financial crash – and with good reason. Crises often yield important insights or force organisations to adapt to new, perhaps even better ways of working. In the wake of Covid-19, the […]

An effective brief will not only help a PR agency to tailor an initial pitch to the specific needs of your company, it will likely also inform any long-term communications strategy that they produce. Briefs often tell the agency what you want for your company, but not necessarily what your company needs. It is important […]