What you need to know about financial services PR and marketing
Nov 17th, 2021 /
Insights
/
Finance
The financial services industry is fast-paced and ever-changing, and it is important that public relations activity is reactive enough to keep up with the sector. Moreover, the content that is produced through financial PR needs to be accurate and insightful to meet the needs of a wide audience of potential investors. The team at Sapience […]
How to create an effective property PR campaign
Nov 10th, 2021 /
Quick tips
The property sector is integral to the UK, but property can cover an awful lot of sub-sectors and categories. The industry can encompass anything from commercial to residential, regulation to property management and everything else in between. As a result, the sector can often feel like a crowded market where it is important to stand […]
The power of storytelling in PR
Nov 03rd, 2021 /
It is scientifically proven that stories which capture the imagination are vastly more stimulating to the human brain than dry pieces of information without a context. Well-presented stories can cause us to develop thoughts, opinions and ideas, making us participants in a communal experience rather than simply passive receptors. If you know your audience, stories […]
What is Media Training and why is it important?
Oct 06th, 2021 /
Media appearances can be an excellent way for you and your company to gain exposure, get your message across to wide audiences, and position yourself at the centre of your industry. From TV and radio interviews to written Q&As and appearances on social media platforms, engaging with various media is a key part of reputation […]
What makes the most effective PR campaigns?
Sep 29th, 2021 /
What is a PR campaign? Sustained media relations are an important part of building a cohesive brand image and robust reputation. But if you have a specific product to launch, important advocacy issue to address or are looking for creative initiatives that raise your profile with target audiences, then a sharp, headline-grabbing campaign can deliver […]
How communications can help in a crisis
Sep 15th, 2021 /
“Never let a good crisis go to waste” is a mantra that has echoed down the years from the post-war period to the 2008 financial crash – and with good reason. Crises often yield important insights or force organisations to adapt to new, perhaps even better ways of working. In the wake of Covid-19, the […]
