Quick tips

To position yourself as a strong competitor within your industry and to increase the presence of your brand in front of your target audience, SEO is worth investing time and money into.

COVID-19 has put a halt to many things, but it hasn’t stopped to need for creative PR. Brainstorming sessions are great for bringing the whole team together to share ideas and kickstart impactful campaigns. But how do you host effective brainstorms when everyone is joining virtually? Aside from the dreaded moments where you realise you’re […]

‘Programmatic’ is the marriage of two words: programme and automatic. It means to use or relate to computer games or software. Once you place ‘PR’ behind it, the result is essentially using software to execute PR. Similarly, to all other industries, public relations is evolving with the growing influence of artificial intelligence. It has allowed […]

With the rising popularity of environmentally conscious businesses and ESG has become a priority, the cleantech sector has experienced incredible growth. With consumers caring more about environmental impact, it has become vital for businesses to convey their commitment to positive change with effective cleantech PR. As the market becomes more crowded, the key question facing […]

Since the launch of the Swedish social media networking website, LunarStorm, in 1996, social media use has grown exponentially. Now, sites like Facebook, Twitter, WhatsApp and Instagram enjoy a combined total userbase of 8.25bn as of February 2024 – gigantic by any standards. With such a large audience, it would certainly be a missed opportunity […]

Interviews can be tough but understanding what you can do to give yourself the best possible chance could mean you’re already halfway to winning that dream role. The main purpose of an interview is to confidently and positively demonstrate your relevant workplace skills and qualifications, but there are some specific tips to doing well in […]