How to do well in a PR job interview
Jul 07th, 2021 /
Insights
/
Jobs
Interviews can be tough but understanding what you can do to give yourself the best possible chance could mean you’re already halfway to winning that dream role. The main purpose of an interview is to confidently and positively demonstrate your relevant workplace skills and qualifications, but there are some specific tips to doing well in […]
Elevating your PR through a variety of voices
Jun 23rd, 2021 /
Quick tips
At Sapience, we know that successful communications campaigns are done by using strong, consistent messaging that reflects the core values of a business. So, it may seem counterintuitive to suggest that using a variety of voices can be key to elevating communications – why use several spokespeople when you can use just one? However, using […]
How to set up a strong social media strategy
Jun 16th, 2021 /
Whether you work in property, financial services, or hospitality, every organisation – of every size – will benefit from a tailored and effective social media strategy. If you’re a B2B business, a direct-to-consumer disruptor, a social enterprise or a charity, there are some core foundations you should have in place to ensure your organisation gets […]
Everyone is talking about the high street: how can you be heard?
Apr 21st, 2021 /
You would be hard-pressed to miss the news this week of the loosening of coronavirus restrictions across the UK. From queues outside shops to the opening up of gyms and hairdressers, the retail, leisure and hospitality sectors have received a welcome boost. But will things ever return to how they were before Covid-19? Throughout the pandemic, […]
Lead generation and digital marketing strategies for tech companies
Mar 15th, 2021 /
Lead generation is more important than ever in the tech sector. With the number of new entrants to the market growing and growing, customers have far more choice, meaning that they are looking far more carefully at the information and even the opinions that a brand communicates...
Looking ahead – key 2024 digital marketing trends
Jan 04th, 2021 /
This year has been one for the history books and the changing landscape of our world has meant that business and marketing have had to adapt as never before. So, what does this mean for 2024? But more specifically, what does this mean for digital marketing? Well, one thing is sure. Adoption of digital is […]