Articles

If you are new to owning a business and you’re looking for ways to promote your brand, there is no denying that you will probably turn to some form of media to assist you. When thinking about public relations (PR) and marketing, the term ‘media’ relates to different channels that can be beneficial to business […]

“Never let a serious crisis go to waste”. So said Barack Obama’s former White House Chief of Staff Rahm Emanuel following the 2008 Global Financial Crisis – and Mr Emanuel has notably repeated the soundbite in recent weeks when discussing US lawmakers’ response to the COVID-19 global pandemic. But whilst the phrase might seem more […]

In a time of turbulence, such as that we are now all living through, businesses are naturally tempted to accelerate and prioritise external communications – reminding customers, prospects and partners that they are still open for business and ready to support. It’s an approach our own business is taking and businesses are right to do […]

Tech-savvy, rapidly evolving and increasingly business friendly, the Middle East has never been a more exciting market for UK companies looking to expand their footprint globally. With countries like the UAE, Bahrain and Saudi Arabia undergoing significant economic change, pivoting away from an economy centred on oil to one focused on the digitally advanced businesses […]

As the owner of a company, you have more than likely heard the words “public relations” or “PR” being thrown around frequently. Whilst we become accustomed to hearing this and have a brief understanding of what PR is, not many people truly understand the huge impact that PR can have on a company’s success. Ultimately, […]

Bridging the gender investment gap is now more than ever a conversation that needs to be had and listened to by the investment community. It is not insignificant that this discussion has parallels with the challenges faced by female entrepreneurs when trying to raise money. A key similarity is that both face industries that are […]

Mounting pressures and scrutiny make ties to fossil fuels a growing liability. Here is why companies need to change and how. The divesting fossil fuel movement is rapidly gathering pace. Beginning first as a somewhat fringe idea, its power and influence has accelerated since the 2015 Paris Climate Summit. Following the unprecedented announcements of divestment […]

More so than ever before, media appearances are being used to benefit companies. They provide a great opportunity to broadcast your message to a wide audience via various media platforms. The impression that your company gives off during this appearance can have a huge effect on your business thereafter so, needless to say, it is […]

There is no denying that public relations services can be a huge part of business in this day and age, so it isn’t something that your company can just ignore. When you’re working to increase your industry presence, brand recognition or launch a new product or service, PR is one of the most valuable and […]

Thankfully, crisis management isn’t used very frequently, but its importance shouldn’t be overlooked. On the one occasion that you need to manage a crisis, being prepared can help dramatically.

However embedded or impenetrable a specific narrative seems to be, understanding its structure means its trajectory can be changed. Hedge fund managers and their investor relations teams must analyse and understand how the narratives surrounding their businesses and investments are constructed, how they mutate and how they can enter them most productively. If they don’t, […]

Fast-growth tech companies are famously unstable. Even before WeWork’s recent valuation and subsequent media crisis, it was a dependable rule that any start up in the process of rapid scaling up is bound to have growing pains which can sometimes topple them. With bold CEOs, high-powered investors and a penchant for disruption currently being the […]