Reputation Matters

Not all coverage delivers the same type of impact, and not all audiences engage with the same channels in the same way. That’s where it helps to step back and look at the media landscape properly. Instead of thinking in terms of "good" or "bad" coverage, it’s more useful to see it as different tiers, each with its own role.

‘Programmatic’ is the marriage of two words: programme and automatic. It means to use or relate to computer games or software. Once you place ‘PR’ behind it, the result is essentially using software to execute PR. Similarly, to all other industries, public relations is evolving with the growing influence of artificial intelligence. It has allowed […]

Fast-growth tech companies are famously unstable. Even before WeWork’s recent valuation and subsequent media crisis, it was a dependable rule that any start up in the process of rapid scaling up is bound to have growing pains which can sometimes topple them. With bold CEOs, high-powered investors and a penchant for disruption currently being the […]