The Benefits of Media Training and Why the Positives Greatly Outweigh Any Negatives

Published: Feb 04th, 2020

Updated: Jan 24th, 2023

More so than ever before, media appearances are being used to benefit companies. They provide a great opportunity to broadcast your message to a wide audience via various media platforms. The impression that your company gives off during this appearance can have a huge effect on your business thereafter so, needless to say, it is imperative that all appearances are successful.

As a busy business owner, preparing for potential media appearances and undertaking media training may be the last thing on your mind. However, when the times comes and the reputation of your business is weighing on your shoulders, media training from a public relations professional can be considered essential. If you are contemplating media training but would like to understand more about the benefits, Sapience Communications has outlined some of them below.

Gives you an understanding of how the media works

It isn’t uncommon for businesses to be blissfully unaware of how the media actually works. Interesting, despite our constant exposure to numerous media channels and global media companies, many people don’t really know how this incredibly influential group works.

Whilst we are all aware that we get regular news updates on various channels such as TV and newspapers, understanding how the team of journalists behind these channels work is what will give you an advantage. Media training will give you the understanding you require to be in control of your media appearances.

Helps you learn the differences between various media channels

The majority of companies that haven’t had to deal with the media before will be unaware of just how many different media channels there are and how they all differ from one another. Even though they all deliver news, information and entertainment, they do it in different ways.

Knowing exactly how the various media channels differ from each other puts you ahead of the game. During media training, you will be informed in detail about the media channels you will be dealing with and how to make the most of your appearance on this channel. This will enable you to feel confident in the fact that you are effective in delivering your messages accordingly.

Teaches you different interview styles

As you would probably expect, different journalists have different interview styles. You will find that whilst some are very friendly and informal, others will be more aggressive and hard-hitting. Of course, you won’t get to pick your interviewer, so knowing how to handle all interview styles is incredibly important.

Throughout professional media training, you learn the different interview styles of journalists and how you can adjust or tailor your responses depending on the situation you are in. The overall aim is to ensure that you give the best interview you can, no matter who is interviewing you.

Prepares you for media appearances

“Failing to prepare is preparing to fail” and this is certainly the case when it comes to media appearances. Walking into a situation like this without any previous preparation is a guaranteed way to not get what you want out of the appearance.

Taking into account everything mentioned above, the media channel you’re appearing on, how this channel works and who will be interviewing you, you can fully prepare yourself for the situation you are entering into. Media training will ensure that you are completely ready for the appearance you have coming up.

Allows you to develop prepared responses to difficult questions

You have probably read or watched interviews before where the journalist asks a difficult question that leaves the guest stumped. This can be incredibly awkward and is guaranteed to make the interview memorable for all the wrong reasons.

It isn’t uncommon for journalists to ask questions that are difficult to answer or put you on the spot so, ensuring you’re prepared for this is essential. During the training, you can prepare for challenging questions and learn how to handle unexpected twists or turns in the interview. This will ensure you feel confident as you step into the interview.

How Sapience Communications can help

All in all, media training is incredibly beneficial for all businesses that are considering media appearances. It is clear to see that the benefits greatly outweigh any negatives and taking the time to undertake media training isn’t something that should be overlooked.

If you’re searching for a PR agency in the UK that has experience in media training, then contact us. We have extensive experience training a range of businesses to successfully handle many types of media with very different demands. As one of the best tech PR agencies, you can trust that you are in safe hands with Sapience Communications and that no matter how much media experience you have, we will prepare you until you’re confident for your media appearance.

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