LDC, part of Lloyds Banking Group, is a private equity firm focused on investment in a diverse range of mid-market businesses across the UK.
Raise awareness of LDC’s London team as pre-eminent mid-market private equity players, as well as showcasing the firm’s national and regional expertise.
Preparing and distributing tailored press releases related to LDC transactions, including investments and exits, and securing strong media coverage in both national and regional media.
An extensive profile-raising campaign for the firm’s senior leadership team, securing interviews and media opportunities with leading national and trade outlets.
A comprehensive media relations campaign that secured thought leadership and expert commentary opportunities in leading target publications, driving the profile of LDC’s brand in the media titles where it matters most.
LDC’s London team is recognised as one of the best in the Capital, acknowledged for their depth and breadth of experience in the UK.
Senior leaders in the team were also established as authoritative commentators on mid-market private equity and related issues.