WELCOME TO THIS WEEK’S EDITION OF SALIENCE
This week we cover ancient methods of farming, digital fashion, and communication strategies. Plus, we discover Her Majesty’s favourite sweet treats.
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Sustainability Spotlight
Farmers are looking to the past to find solutions to the climate crisis. A project by the University of Granada has restored ancient waterways in Sierra Nevada used over a thousand years ago. The water channels are more resistant to climate change than modern irrigation techniques, and allow for water to be stored underground to be used in the event of droughts.
Fashion in the future
The first ever Metaverse Fashion Week was hosted at the end of March, featuring outfits from digital fashion houses. Virtual, non-tangible clothing is expected to become a lucrative market by 2030, and has untapped potential across both gaming and NFT markets.
Saving Easter
Easter Island is under severe threat from climate change, with rising sea levels and reduced rainfall putting the island’s famous statues and its inhabitants at risk. A sea wall has been erected and the Chilean government has plans to put more in place.
Investment outlook
This week, Sapience client bfinance released the results of its investor snap poll, which revealed that 39% of fund managers are now reconsidering the ESG label in light of the Ukraine conflict. Kathryn Saklatvala, Head of Investment Content, provided an exclusive, front-page comment for City AM.
This week in PR
This week, Sapience looks at the top communications strategies to promote a brand. We’ve listed four of our favourite TEDTalks on the subject, covering topics including effective copywriting, developing interpersonal relationships, and discussing contemporary social and environmental issues.
Sapience’s favourite
A former chef for the Queen has revealed her love for chocolate, particularly dark chocolate and coffee mousses, with one of her favourite desserts being an ice cream bombe glacée coppelia. While we may have to settle for a more humble egg this Easter, it’s good to know we won’t be the only ones indulging!
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