Articles

If you are running a specialist technology business, you need to understand that social media is an essential piece of your overall marketing and PR strategy. Social media is quickly becoming one of the most important aspects of digital marketing and can be used to increase your business visibility. If you would like to understand […]

One of the most effective ways to market your business is through the use of PR. It can be an incredibly valuable method of publicising and exposing your brand for your business. No matter whether your current goals include building your company’s credibility, reaching a large audience about a product or service – public relations […]

The Sapience team attended the informative and pertinent Sustainable Finance for Breakfast event, which was an open discussion organised by CSFI about recent developments in ESG. Key speakers were Ben Caldecott, founding director of the Oxford Sustainability Finance Programme at Oxford University, Veronica Poole, the Global IFRS Leader and UK National Head of Accounting and […]

Opting to outsource your PR is often an excellent choice for tech companies, as it gives you more time to focus on your core business and improve the perception customers have of your brand. The benefits of outsourcing can be substantial, from cost savings and efficiency gains to greater competitive advantage. We have put together […]

Across the country, thousands of companies outsource their public relations activities every year. This is an excellent way for businesses to help their establishment grow by proactively improving the perception customers have of their brand. We completely understand how important it is to build a healthy, active customer base, so it is important to choose […]

The team attended a briefing on developments in technology-driven financial services, with Jemima Kelly, FT Alphaville and Peter Stephens, DrumG. Issues debated ranged from Blockchain to P2P lending to open banking. The brilliance or not of Blockchain and payments was questioned, with the panel flagging Berkshire Hathaway’s recent investment in two emerging markets payments firms, […]