Opting to outsource your PR is often an excellent choice for tech companies, as it gives you more time to focus on your core business and improve the perception customers have of your brand. The benefits of outsourcing can be substantial, from cost savings and efficiency gains to greater competitive advantage. We have put together some of the reasons why a specialist PR agency like Sapience Communications will help you achieve your company’s goals.
As we have already mentioned, by working with top technology PR agencies, they will provide you with a wealth of experience and expertise in delivering complex outsourcing projects. This professional assistance will allow you to have access to a larger talent pool, as well as the excellent professional knowledge in the planning and execution of long-term campaigns.
No matter whether your team have a background in PR or not, by working with an agency your business will be looked at in a different way. Strategies are tailored to a specific business with their particular goals and aspirations in mind. They have access to a broader range of tools, methods, and training which delivers greater media coverage and influence than most in-house teams.
Access to contacts
You can have access to influential members of the media who can help your business develop a prominent global presence. Sapience Communications, for example, has established strong relationships across all forms of media, allowing us to make a bespoke decision on what publications are right for your business. We work with our clients to develop media relations over time, providing them with the most effective reach possible.
Decrease in costs
Outsourcing PR often works out a lot more cost effective compared to hiring an in-house team, as the job will be completed at a much lower cost but often to a higher standard. You can allow your staff to focus on their main tasks and on the future strategy of the business, while your new agency can provide you with efficient, greater quality services in their specialist field.
When outsourcing your PR and marketing, you will essentially have access to a team of experienced public relations and digital marketing experts, whilst allowing yourself to hone in on the core focus of your business and your strengths. The cost savings from outsourcing can also allow you to invest in other areas of your establishment, giving you access to capabilities and facilities otherwise not accessible or affordable.
We are a team of devoted marketing and PR experts who have worked with a wide range of technology businesses. Some of our clients include younger tech innovators to incredibly respected brands with a key focus on tech in all its forms. We are at the forefront of public relations in such areas as Fintech, Proptech, Investech and Healthtech, running traditional public relations as well as digital PR campaigns.
We protect and enhance the reputations of companies with a range of business objectives and priorities, integrating content marketing and social media strategies to provide intelligent, modern communications. We focus our attention heavily on customer advocacy, where we aim to leave every client 100% satisfied by delivering only honest and reliable information, ensuring that all consumers are familiarised with our work.