Articles

As the owner of a company, you have more than likely heard the words “public relations” or “PR” being thrown around frequently. Whilst we become accustomed to hearing this and have a brief understanding of what PR is, not many people truly understand the huge impact that PR can have on a company’s success. Ultimately, […]

Bridging the gender investment gap is now more than ever a conversation that needs to be had and listened to by the investment community. It is not insignificant that this discussion has parallels with the challenges faced by female entrepreneurs when trying to raise money. A key similarity is that both face industries that are […]

Mounting pressures and scrutiny make ties to fossil fuels a growing liability. Here is why companies need to change and how. The divesting fossil fuel movement is rapidly gathering pace. Beginning first as a somewhat fringe idea, its power and influence has accelerated since the 2015 Paris Climate Summit. Following the unprecedented announcements of divestment […]

More so than ever before, media appearances are being used to benefit companies. They provide a great opportunity to broadcast your message to a wide audience via various media platforms. The impression that your company gives off during this appearance can have a huge effect on your business thereafter so, needless to say, it is […]

There is no denying that public relations services can be a huge part of business in this day and age, so it isn’t something that your company can just ignore. When you’re working to increase your industry presence, brand recognition or launch a new product or service, PR is one of the most valuable and […]

Thankfully, crisis management isn’t used very frequently, but its importance shouldn’t be overlooked. On the one occasion that you need to manage a crisis, being prepared can help dramatically.