Articles

For those of us who are immersed in the worlds of tech and finance, one of the most noticeable effects of COVID-19 on many companies is not the way they do business, but the way they communicate as a business. Put simply, their corporate communications. Of course, it wasn’t that long ago that corporate communications […]

All business owners should be aware of what a public relations campaign is as there is no denying that they can be incredibly beneficial to you. You can use effective public relations to communicate messages to larger audiences, boosting your brand awareness and promoting your brand value and, it goes without saying that all of […]

If you are new to owning a business and you’re looking for ways to promote your brand, there is no denying that you will probably turn to some form of media to assist you. When thinking about public relations (PR) and marketing, the term ‘media’ relates to different channels that can be beneficial to business […]

“Never let a serious crisis go to waste”. So said Barack Obama’s former White House Chief of Staff Rahm Emanuel following the 2008 Global Financial Crisis – and Mr Emanuel has notably repeated the soundbite in recent weeks when discussing US lawmakers’ response to the COVID-19 global pandemic. But whilst the phrase might seem more […]

In a time of turbulence, such as that we are now all living through, businesses are naturally tempted to accelerate and prioritise external communications – reminding customers, prospects and partners that they are still open for business and ready to support. It’s an approach our own business is taking and businesses are right to do […]

Tech-savvy, rapidly evolving and increasingly business friendly, the Middle East has never been a more exciting market for UK companies looking to expand their footprint globally. With countries like the UAE, Bahrain and Saudi Arabia undergoing significant economic change, pivoting away from an economy centred on oil to one focused on the digitally advanced businesses […]