WELCOME TO THIS WEEK’S EDITION OF SALIENCE
This week we cover scallop fishing, AI fighter jets and Nessie. Plus, tell us your thoughts on how we can reduce air pollution in big cities.
You can let us know your thoughts on these stories and any other topics that you would like covered by emailing rmorganevans@sapiencecomms.co.uk
Sustainability Spotlight
Researchers have found an eco-friendly alternative to catch scallops: disco lights. Large-scale harvesters traditionally use dredges which scrape the sea bed and damage the habitat. Instead, scientists have found that by using LED lights as lures, scallops flock to the bait. The shellfish can have up to 200 eyes, making them a prime target for new, sustainable fishing methods.
Mind-reading jets
The UK’s BAE Systems is developing Tempest fighter jets that can read pilots’ minds. Using AI to monitor the pilot’s brain signals, computers are able to step in if the pilot is overwhelmed or requires help.
Bronze age disease
DNA analysis from archaeological sites has revealed traces of oral herpes dating back to the Bronze Age. It is thought the disease spread due to mass migration to Europe and the introduction of kissing as a cultural norm.
Navigating inflation
This week, Sapience client Edison Group was featured in Finance Derivative. Head of Germany Klaus Schinkel discussed the challenging IPO environment due to global macroeconomic issues, and the importance of strong investor relations as a result.
This week in PR
The Mayor of London has proposed widening Ulez to Greater London. While last October’s expansion reduced non-compliant vehicles by 54%, Ulez’s effectiveness at reducing nitrogen dioxide emissions has also declined. Do you think there are more effective ways to reduce pollution?
Sapience’s favourite
Fossils of plesiosaurs have been discovered in Morocco, which once was a system of freshwater rivers. The revelation that plesiosaurs inhabited freshwater as well as saltwater has led scientists to suggest the possibility of the Loch Ness Monster’s existence. Perhaps there are mysterious creatures lurking in Scottish waters after all!
Let us know what you think of Salience at rmorganevans@sapiencecomms.co.uk or contact us.
