WELCOME TO THIS WEEK’S EDITION OF SALIENCE
This week we cover urban parks, space meat and the importance of print media. Plus, cows have a new accessory.
You can let us know your thoughts on these stories and any other topics that you would like covered by emailing [email protected]
Sustainability Spotlight
New York City’s iconic Central Park is now being used as a climate lab. The park has been exposed to severe climate change over the last decade, experiencing floods, droughts and pollution. With more than two-thirds of the world expected to live in cities by 2050, it is more important than ever for scientists to research the role that city parks can play in the conservation of urban spaces.
Phoenician presence
Archaeologists have discovered the ruins of an ancient Phoenician tomb in southern Spain. While Roman ruins were discovered in the area, the unearthing of Phoenician residence is an unprecedented discovery for the town of Osuna.
Space food
Aleph Farms have big ambitions to grow cultured meat in space, hoping that one day it will support people to live on Mars. However, gravity and sterility remain significant challenges to the process – will this prove to be a scalable idea?
Talking crypto
Sapience client Applied Blockchain was a featured guest in a Blockchain Insider podcast this week. Founder and CEO Adi Ben-Ari discussed the latest news in the world of crypto, including topics such as EU policies and digital fashion.
This week in PR
This week, Sapience highlights the role of traditional media in PR. Billboards and newspapers are still effective at reaching a wide audience, and appear more trustworthy than social media. PR should always aim for a blended marketing campaign, bringing together the best of both worlds.
Sapience’s favourite
All of us can play our part in protecting the planet, and cows are no exception. A prize-winning face mask has been designed that can fit over the animals’ faces and capture methane from their burps – and it’s received a royal seal of approval from Prince Charles.
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