WELCOME TO THIS WEEK’S EDITION OF SALIENCE
This week we cover rewilding for carbon capture, drug discovery, and citizen science. Plus, find out more about the future of dog food.
You can let us know your thoughts on these stories and any other topics that you would like covered by emailing [email protected]
Sustainability Spotlight
The Global Rewilding Alliance believes stopping the climate crisis could involve wolves, wild beasts and whales. Placing the right wild animal in the right landscape could be a catalyst to rebalance our ecosystems and maximize carbon storage. It’s thought that 10% of US fossil fuel emissions could be cleaned up with this method.
AI drug discovery
Is artificial intelligence set to revolutionize drug discovery? Throughout the pandemic, AI proved that it has a place in medicine, saving scientists weeks of valuable time. Over the past 5 years, funding for AI drug discovery has risen by 3,800%, totalling over $2bn.
The citizen scientist
Ordinary people are taking environmental research and data collection into their own hands, known as “citizen science”. Working in conjunction with scientists, the power of data collection by thousands of ordinary citizens is being put to the test.
Island getaway
This week, Sapience client Burgh Island was featured in the BBC, with plans to open 27 new rooms for staff in the famous hotel. With Devon experiencing a housing crisis, providing accommodation for staff proves the best option to attract and retain staff in the area.
This week in PR
Stunt marketing is a controversial PR tactic, but when used correctly, it is one of the most impactful ways of reaching your audience.
Pulling off a good stunt takes lots of planning and a wider marketing strategy, but can be key at driving interest on social media.
Sapience’s favourite
A joint venture between Agronomics and biotech company (and creator of Dolly the Sheep) Roslin Technologies, known as Good Dog Food has announced that they will develop lab-grown meat for pets. Using cloning technology, they will be able to generate stem cells to produce meat – free from any environmental impact!
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