WELCOME TO THIS WEEK’S EDITION OF SALIENCE

This week we cover forest re-planting efforts, renewable energy momentum, and London’s state of financial dominance. Plus, Elon Musk puts the environment first, and marketers make edits to the past.

You can let us know your thoughts on these stories and any other topics that you would like covered by emailing [email protected].

Say hey this May

Green means go

Are these the winds of change? In 2020, renewable sources of electricity saw their fastest rate of growth for two decades, and recent insight from the International Energy Agency has indicated that this momentum is now set to be maintained over the next couple of years.

Renew your energy

The new forest

The battle against deforestation is far from over, but hope can be found in regeneration efforts that have helped 59 million hectares of forest to grow since 2000 – an area approximately the size of France.

Put down some roots

ESG for the LSE

London will need to stay competitive as a financial marketplace in order to kickstart post-pandemic recovery. Writing for Funds Europe, Rob Murphy, Managing Director of Sapience client Edison Group, an investment research and advisory company, discusses how a focus on ESG can help the city maintain its influence.

Start investing responsibly

Climate, crypto and cars

Another day, another twist in the story of Bitcoin. Tesla have paused any purchases of vehicles made with the cryptocurrency following increased concerns over its environmental impact, causing further fluctuation in the share-price of both companies.

Chart the ups and downs

And finally…Re-making history

Who said you can’t change the past? A new AI tool can insert present-day brands into TV programmes and films from years gone by, ensuring that while the jokes may become dated, the product placement stays relevant.

Discover the mysteries of marketing

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