WELCOME TO THIS WEEK’S EDITION OF SALIENCE
This week we cover sand batteries, dinosaur fossils and growing plants in the dark. Plus, learn all about writing press releases!
You can let us know your thoughts on these stories and any other topics that you would like covered by emailing rmorganevans@sapiencecomms.co.uk
Sustainability Spotlight
A sand battery has been developed by researchers in Finland, which stores heat generated by renewable sources in low-grade sand. The energy can then be utilised in winter to be more cost-efficient. With many countries in Europe experiencing an energy crisis, large-scale batteries have been proposed as a potential sustainable solution.
Photosynthesis 2.0
Scientists have found a way for plants to photosynthesise in the dark. Using solar panels, carbon dioxide, electricity and water can be converted into acetate and fed to plants. The process is much more energy-efficient for farms.
Dino discovery
Skeletal remains of a carnivorous dinosaur have been discovered in Argentina. Meraxes gigas, named after a Game of Thrones dragon, may help scientists to put forward different reasons about why the T-Rex had such short arms.
Property supply
This week, Guy Horne, CEO of Sapience client HSPG, wrote a letter to CityAM in response to the recent easing of house prices. While more homeowners are now looking to sell, there remains a pronounced lack of affordable housing.
This week in PR
Can you guess what other phrase has the initials ‘PR’? That’s right, press releases – possibly one of the most important parts of PR and marketing! Crafting an impactful copy takes skill and practice, and here are some of our top tips for structuring and formatting press releases.
Sapience’s favourite
Ever wonder why there are no pigeons at Wimbledon? Rufus the Hawk is one of the unsung heroes of The Championships, where he has been working for 15 years. His job is to keep smaller birds away from the courts – perhaps you may be lucky enough to catch a glimpse of him during the finals this weekend!
Let us know what you think of Salience at rmorganevans@sapiencecomms.co.uk or contact us.
