WELCOME TO THIS WEEK’S EDITION OF SALIENCE
This week we cover the effect of chameleons, manmade noise, and the shift to digital events. Plus, Bezos wants to take you to space, while Baskin launches cat-themed crypto.
You can let us know your thoughts on these stories and any
other topics that you would like covered by emailing [email protected].
Karma chameleon
Can’t leave your phone alone? You may be experiencing the Chameleon Effect, the unconscious tendency to mimic others’ behaviour. Another example is contagious yawning, which has even been observed among lions. Copycats!
When we think about protecting natural spaces, noise pollution probably isn’t the first issue to spring to mind. Not so for Quiet Parks International, which is fighting to savour the calm amid the chaotic world of manmade noise.
Rules of engagement
How can traditional events organisers become more innovative in the new world of digital engagement? Toby Lewis, CEO of engagement expert and Sapience client Live Group, answers this question and more in conversation with TalkCMO.
Star tours
Jeff Bezos’ space exploration company Blue Origin is auctioning off the first ticket to its commercial space voyage, due to launch in July. Amazon’s founder now leads the billionaire space race, which may leave Messrs Musk and Branson feeling rather blue.
And finally…Crypto purr-ency
Pardon the awful pun – they’re Carole’s words, not ours. Yes, Tiger King’s Carole Baskin has launched her own digital currency to help support her Big Cat Rescue animal sanctuary. She is, in her own words, “purring like a bobcat rolling in catnip”.
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