What are the 5 tiers of news media
Apr 09th, 2026 /
Insights
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Guides
Not all coverage delivers the same type of impact, and not all audiences engage with the same channels in the same way. That’s where it helps to step back and look at the media landscape properly. Instead of thinking in terms of "good" or "bad" coverage, it’s more useful to see it as different tiers, each with its own role.
