As a specialist tech PR agency, we work with a variety of clients and have a different working relationship with many of them. We completely understand how the partnership should be a two-way ordeal, in order for true success to materialise. Here are some thoughts in this regard.
Clearly express your goals
No matter whether you are looking to enhance your overall online presence, or increase conversions, your agency needs to have a solid idea of exactly what you want to achieve as a business. Once they have established your expectations, the agency will be able to formulate the right strategy to help you. Clients should always be very straightforward and clear, with specific metrics so these expectations can be delivered upon, with the capability to integrate all of these elements into your PR activity.
Work with the agency
Most individuals in a PR agency are experts in what they they do. As a client, you should ideally consider the suggestions your agency team make, so you need to be forthcoming with ideas, input, and direction. They have access to a more extensive variety of tools, processes, and education which presents more comprehensive media coverage and influence than most in-house teams.
Excellent levels of communication
When working with an agency, every relevant individual should be kept in the loop about changes being made to your marketing efforts. Both parties need to engage and have a certain level of understanding of each other, as well as a level of trust. Good communication will help to enhance this, as you as the client will able to understand their processes in clear, digestible language. A great marketing plan is created when your agency understands your business as a whole, so answer questions and help your marketing team get information from you in a timely manner.
How can Sapience Communications help you?
The benefits of outsourcing can be substantial, from cost savings and efficiency gains to greater competitive advantage – which is why Sapience Communications is here to help you. We protect and enhance the reputations of companies with a range of business objectives and priorities, integrating content marketing and social media strategies to provide intelligent, modern communications. We completely understand how important it is to build a healthy, active customer base, so it is important to choose a tech PR agency who can reflect your fundamental values.
We have established strong relationships across all forms of media, allowing us to make a bespoke decision on what publications are right for your business. Our reputation for our customer support and reliability is truly outstanding, which we hold great pride in sustaining with every client we work with.