Sapience Communications has been retained by FRP Advisory, one of the UK‘s leading insolvency firms, to advise on its digital marketing and communications.
A key requirement was to develop an online strategy to improve the firm’s online visibility, to support its business development as well as linked guidance and implementation of a more effective approach to using social media channels.
Initial success has already been achieved with considerable improvements registered in key metrics, such as FRP Advisory’s page ranking on key search engines and the quality and breadth of its following on tools such as twitter, within pre-selected key audience targets.
Initially the strategy is being implemented by three of FRP Advisory’s key regional offices, with the aim to roll out the initiative across all of FRP’s UK network.
Glyn Mummery, a Partner with FRP Advisory, said: “We are delighted to be working with Sapience Communications. A focused, informative, content-led approach to re-invigorating FRP Advisory’s digital and social media presence has provided a cornerstone to support our overall business development and marketing needs. We selected Sapience Communications for their understanding of our business needs, the issues affecting our industry, business recovery and turnarounds in general and their ability to translate those concepts effectively into the online space.”