Brand trust in an AI world
Jun 18th, 2026 /
Insights
/
AI
When great content was expensive to create, brands had to fight for attention by creating top quality content, oftentimes based on - or accompanied by - desk research. Reach and visibility were key, as most lead conversions would be driven by these efforts. Today, AI can generate huge volumes of content cheaply, meaning content is everywhere and can be produced without much effort or adequate desk research.
