How To Write Content That Sells

Published: Nov 27th, 2019

Updated: Nov 28th, 2023

There is no denying that content marketing is a great, a long-lasting way to increase revenue in your business. Thankfully, there are lots of different ways to use content marketing, some of the most common and popular methods including blogging and social media

However, the problem is that not all the content that you write will actually bring in sales. You may find that sometimes you write a piece of content and see an influx of leads or sales and yet other times, you see absolutely nothing. This can be incredibly frustrating and can put people off focusing on content which can be detrimental to your business and it’s online presence. To help you ensure that the content you write has a better chance of bringing in sales we’ve have put together a list of top tips for you.

Think about who is going to read the content

It is no good just aimlessly writing content, think about who your target audience is. To put it simply, if you’re going to sell more then you need to know exactly who it is that you’re selling to. You should already be aware of your target audience, so just make sure that your content is directed to these people. Think about how your content will directly pre-sell to a new client or customer and get them to do business with you. Call out to your specific audience and ensure that you are content is always pre-selling to them. 

Make your content timely and relevant 

When writing content, you don’t only want to tie into your business but also try and mention something that is relevant and has a buzz around it. Not only does it help attract people who are searching on the internet but it also makes a much more interesting read because it is current. Once you have caught their eye and got them to read your content you can then pre-sell to them. If they are skipping past your content because it isn’t relevant, then you could say that it is completely pointless in relation to sales. 

Tell a story to make your content relatable 

Making your content relatable is another surefire way of getting people to read it. It also helps people to connect to your business and creates a link between you and them. Being relatable links in with being trustworthy and it will always work in your favour. One way to ensure that your content is relatable is to tell a story through your writing. This works particularly well if you are having to write about a dry subject. People want to get to the end of a story and this will entice them into reading the whole of your content. 

Demonstrate your expertise in your content 

It is all well and good telling your target audience that you/your product can do something but providing them with some sort of example will add credibility. It is important to have a list of studies and/or testimonials and experiences that you can pull from and refer to in your writing. Don’t only refer to things that are on your website though, outsource this proof too. Why not include studies and statistics or comparisons in your content? As dismantling myths is also a great way to demonstrate your expertise. Ultimately, you are selling yourselves and your products so you need to make sure you’re doing all you can to do so.

How Sapience Communications can help 

By using the above tips you should be able to write content that your potential clients/customers don’t only want to read but that also sells. Some companies would rather outsource their content to writers at a global media company, this way they know that everything is written will have a purpose. 

If you would prefer to outsource your content and are looking for a competent digital PR agency to help you with this, get in touch. We have a lot of experience in this sense and have been assisting a generous range of tech companies with everything from public relations and social media, to creative content and media training. We may be a PR agency specialised in B2B technology, but we also do a lot of B2C work – providing all-round help for all kinds of businesses. 

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