Finance

Companies in the finance sector are consistently reminded that customers struggle to trust their motives and are scrutinising their every move. For financial businesses, building solid trust with their customers whilst also educating their audience is incredibly important. A strong PR strategy can help a financial services company cut through the noise of an already […]

With the need for more eco-friendly and sustainable practices coming to the forefront of nearly every industry, digital currency is certainly on that list. Bitcoin, the first digital and decentralised currency was once met with caution and suspicion. It gradually managed to establish itself as a legitimate currency, but that’s not the end of its […]

Lockdowns across the globe have affected every walk of life, but for sports fans, the suspension of many of the major sporting events and leagues, has been among the most disappointing. The entire professional sporting ecosystem has paid the price. While supporters haven’t been able to cheer on their teams, sportsmen also haven’t been able […]

With so much gloomy economic news around, it’s worth looking for where there might be chinks of light. One area in particular that caught our eye is fund management, which new research predicts is likely to emerge from the current pandemic in a better position than many other parts of the financial services sector. According […]

For those of us who are immersed in the worlds of tech and finance, one of the most noticeable effects of COVID-19 on many companies is not the way they do business, but the way they communicate as a business. Put simply, their corporate communications. Of course, it wasn’t that long ago that corporate communications […]

However embedded or impenetrable a specific narrative seems to be, understanding its structure means its trajectory can be changed. Hedge fund managers and their investor relations teams must analyse and understand how the narratives surrounding their businesses and investments are constructed, how they mutate and how they can enter them most productively. If they don’t, […]