ESG

ESG (environmental, social and governance) credentials as a fundamental component of a successful modern business are not going anywhere and will only play a greater role in the post-pandemic shift. In the investment community, adopting ESG strategies has been vital to securing long term support from an institutional and retail investor base increasingly more aware […]

Mounting pressures and scrutiny make ties to fossil fuels a growing liability. Here is why companies need to change and how. The divesting fossil fuel movement is rapidly gathering pace. Beginning first as a somewhat fringe idea, its power and influence has accelerated since the 2015 Paris Climate Summit. Following the unprecedented announcements of divestment […]

However embedded or impenetrable a specific narrative seems to be, understanding its structure means its trajectory can be changed. Hedge fund managers and their investor relations teams must analyse and understand how the narratives surrounding their businesses and investments are constructed, how they mutate and how they can enter them most productively. If they don’t, […]

Hedge fund investor relations teams must acknowledge the power of a good communications strategy. They must design crystal clear and differentiating key messages that explain why their firms’ products actually solve investors’ challenges. Moreover, they need to understand relevant narratives in the media, grasp their construction and acknowledge how they influence brand perception and business […]