Objective
To elevate the profile of PowerPlay, a bespoke service for aspiring playwrights, and position its founder Amy Ewbank as a thought leader in the theatre space. The goal was to reach potential clients, industry insiders, and creative professionals while showcasing PowerPlay’s unique offer: taking scripts from page to stage.
Activity
We secured a workshop slot for PowerPlay at the Edinburgh Fringe, placing the brand on a major industry stage and allowing direct engagement with its target audience. In tandem, we developed and placed thought leadership content in key trade outlets, including a well-received opinion piece in Drama & Theatre, which highlighted the accessibility and inclusivity of PowerPlay’s approach. We targeted theatre-specific media and wider arts publications, aligning Amy’s personal journey and late-diagnosed autism with broader industry conversations around diversity and neurodiversity in the arts.
Outcome
The workshop at Edinburgh Fringe significantly boosted PowerPlay’s visibility and credibility within the theatre community, generating direct enquiries from prospective clients. The published opinion pieces sparked meaningful dialogue about alternative routes into playwriting and positioned Amy as a fresh, authoritative voice in the sector. Overall, the campaign succeeded in enhancing brand recognition, strengthening Amy’s public profile, and expanding PowerPlay’s reach across both creative and lifestyle audiences.
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