Objective
To generate international awareness and prestige for Camellias, DLF’s luxury residential development outside Delhi. The goal was to position the property as a world-class offering and reinforce DLF’s reputation as a premium developer among high-net-worth individuals and global investors.
Activity
We designed and executed an exclusive press trip, inviting high-profile journalists from the US and UK to experience Camellias first hand. The curated visit included private tours of the apartments, meetings with the design and development teams, and an exclusive sit-down with the DLF CEO. We worked closely with the media to shape coverage around the project’s architectural excellence, lifestyle amenities, and broader vision for luxury living in India. Interviews with the CEO were secured in both lifestyle and property-focused publications, lending authority and personal insight to the narrative.
Outcome
The campaign secured premium media coverage, including glowing reviews of Camellias in top-tier US and UK outlets. Journalist interviews with the DLF CEO added depth and credibility, highlighting the brand’s long-term vision and commitment to excellence. The coverage positioned Camellias as a benchmark for luxury living in India, enhancing DLF’s brand equity on the international stage and generating interest among global buyers and investors.
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