Objective
Charac, a pharmacy app connecting patients with their local pharmacy, partnered with Sapience to increase its profile among community pharmacies and patients. The goal was to drive pharmacy adoption and patient sign-ups by positioning Charac as a leader in digital healthcare, especially with the Government’s Pharmacy First programme encouraging pharmacies to meet growing demand. Sapience aimed to highlight Charac’s role in supporting digital transformation through partnerships with the National Pharmacy Association, MedAdvisor, and Royal Mail.
Activity
Sapience developed a PR strategy focused on B2B communications and consumer outreach. To increase pharmacy adoption, Sapience secured coverage in leading trade publications, including Chemist + Druggist, PharmaPhorum, and PharmiWeb, positioning Charac’s leadership as experts in digital pharmacy through thought leadership articles. The strategy also emphasised Charac’s key partnerships, demonstrating the platform’s reliability and global reach. For patient engagement, Sapience conducted loc.
Outcome
The campaign significantly increased Charac’s visibility within the pharmacy sector and broader healthcare community. Charac gained coverage in high-profile publications such as The Times and Business Express, and strengthened its presence in pharmacy trade media. As of April 2024, more than 20% of UK community pharmacies had adopted Charac’s services, and patient sign-ups increased through localised campaigns. Sapience successfully positioned Charac as a vital player in the digital transformation of community pharmacy services.
Make an enquiry
If you are looking to enhance your corporate comms and digital marketing efforts with engaging,
relevant content, please get in touch for a free, confidential discussion.