Website Development & SEOadmin2019-03-06T11:18:47+01:00
Website Development & SEO
Your website is an integral part of your messaging, and the first impression of your business many customers will have. A frustrating user experience can damage your credibility – don’t let your website be a weak point in your branding.
Whether you’re starting from scratch or want to add new functionality to an existing website – including audio and video features – we’ll bring our messaging and design consultants together to get to the heart of what you want to say, and how best to say it. We focus on the features than matter to users – content that truly reflects your business and services; seamless navigation that means you can always find what you’re looking for; and design that is clean, attractive, and frustration-free.
The importance of effective search engine optimisation (SEO) is difficult to overstate: Google alone processes 3.5 billion searches a day, and more than three quarters of internet users never scroll past the first page of search results. And because search engines are constantly updating their ranking algorithms, it’s vital to remain ahead of the game.
Our team of specialist consultants will deconstruct your website and produce an SEO plan carefully tailored to your requirements, boosting your organic search visibility. The SEO arena is littered with jargon – keywords, on-site optimisation, backlinks, and meta-data. We’ll explain these in plain English, and advise you on the practices that make a difference – from prioritising purpose-driven content to optimising your images – and common pitfalls to avoid – such as poor link-building and ineffective ranking ‘hacks’. We’ll also address any unrepresentative content issues and assess the appropriateness of harnessing ad words and pay per click campaigns.