In February 2013, Sapience Communications held its Annual Drinks Reception at Gray’s Inn, with guest speaker Richard Fletcher, online editor at the Telegraph.
Around 200 guests attended, including Sapience Communications clients from the corporate, finance and professional services world along with other business owners, private equity professionals, hedge fund managers, corporate financiers, City lawyers and esteemed members of the fourth estate.
Richard Fletcher, Editor of theTelegraph Online and the Daily Telegraph former City Editor, gave a presentation on the changing media landscape seen through the eyes of the Telegraph, with its proven experience in broadening its trusted news brand to a wider, more international audience via its online publications. This included a practical insight into the power of the Telegraph’s various twitter feeds within an integrated online presence.
The talk was timely coming just weeks ahead of the Telegraph’s integration into a seven day news operation across both the Sunday and Daily Telegraph titles. Guests at the Sapience Communications reception had an insight into the increasing dominance of the online platform for news and views publications.
The Telegraph today benefits hugely from its integrated online and paper presence showing that a strong online publication can only increase the power of a news brand both domestically and internationally, despite the industry wide decline in hard copy sales.
Key points of interest from Richard Fletcher’s talk:
• Online readership among mainstream “newspapers” is seeing double digit growth. Five years ago Telegraph.co.uk page views were running at 100m a month, the group is on target to top 400 million with 20% year-on-year growth
• Five years ago The Daily Telegraph was selling almost 800,000 print copies a day. Today it is selling 584,000, a fall of 27% – still a better performance than sales declines at many other national papers
• While across the industry, paid for circulation of the paper and ink version is declining, traditional newspaper websites of tried and trusted brands such as the Telegraph are a preferred source of news
• A recent survey of almost 2,500 internet surfers by the Reuters Institute, found that 38% of respondents had used a newspaper website in the last week. That growth means that Telegraph.co.uk now has a wider reach than the Daily Telegraph and Sunday Telegraph combined.