Salience – 21.08.20

WELCOME TO THIS WEEK’S EDITION OF SALIENCE

In this week’s newsletter, we look at the billion-dollar success of Gymshark, the rapid adoption of QR code technology and a socially distanced way to perform routine surgery. We also share a deep dive into the A-Level results algorithm, and take a peek at the see-through loos popping up across Tokyo.

As always, you can let us know your thoughts on this week’s news by emailing rmorganevans@sapiencecomms.co.uk.

 

Gymshark Commits $7M Investment Towards Brand Innovation and ...

Gymshark becomes a $1.3bn brand

Of the brands that has thrived during lockdown, Gymshark may not seem like the most obvious company to do so. However, it seems the label is doing something right. This week, the gym apparel and equipment firm announced a strategic partnership with General Atlantic that has secured its status as a billion-dollar company. Founded by Birmingham-born Ben Francis, the CEO attributes the company’s success to #stayinghumble, focusing on customer needs, tapping into the influencer community and communicating the business journey every step of the way.

Read more here

 

Architecture News | ArchDaily, page 622

QR-coding our way through coronavirus

It seems that QR codes are no longer simply a marketing gimmick. In fact, in this contactless world, they have become increasingly valuable. From touch-free dining experiences, to antibody testing and safety protocols, the humble QR code is proving its worth in the ‘new normal’. Their rapid adoption has also prompted the latest phone updates to scan QR codes directly through the camera, and some companies are even getting bespoke wooden QR cards made up to make the customer experience that bit more ‘aesthetic’.

Read more here

 

Cost of one medical robot: $1.5 million. Growth in the number of procedures using Intuitive machines in the U.S. since 2010: 61 percent

You’ve met RoboCop. Now meet RoboDoc…

…or rather RobotSurgicalAssistant (less catchy). As the pandemic puts greater pressure on hospitals globally, and non-covid health concerns continue to stretch waiting lists, surgeons have been looking to find a way to perform operations that wouldn’t put them or their patients at risk. Now, using robot assistance, surgeons can perform surgery with higher accuracy and at a safe distance, creating small incisions that drastically reduce the risk of infection and allow patients to return home faster than traditional open-surgery. This technology’s success has even prompted major surgeons to predict a rapid acceleration of this technique over the next five years, possibly overtaking manual laparoscopic procedures altogether.

Read more here

 

The A-Levels algorithm

The algorithm used to predict A-Level grades seems to have left no one happy. But how exactly did it work? Interestingly – and ultimately, controversially – to try and prove more accurate, it took into account data from schools, previous years’ predicted grade success rates, class sizes, location and national averages. Needless to say, it didn’t work out as planned.

Read more here

 

Why Tokyo's New Transparent Public Restrooms Are A Stroke Of Genius

And finally…Tokyo’s Transparent Toilets

All over the world, public toilets often get a bad wrap for being dirty, dark and even scary. But the Tokyo Toilet Project is trying to change all this. Popping up in public spaces across the Japanese capital are brightly coloured transparent toilet pods, that rely on smart glass technology that turns opaque upon locking. The idea is that users will be able to ‘see’ if toilets are clean and safe without entering. Taking this innovation one step further, these toilets also glow in the dark, providing a “beautiful lantern” for park users during the night. Let’s hope there are no glitches.

Read more here

2020-08-24T09:11:23+01:00August 24th, 2020|Categories: Insights|

About the Author:

Richard co-founded Sapience Communications after working for a multi-discipline UK communications consultancy, where he was the MD of the Financial Division, and previous careers in the media and investment banking. More about Richard