Aidan delivers integrated communications campaigns using the full potential of press, broadcast, online and social media. He provides to clients an understanding of how information flows between media and audiences. This helps clients to identify channels that actually influence target audiences, locate the most important narratives and use them to their advantage.
He understands clients’ challenges, having run global communications in-house across the Americas, EMEA and APAC for the representative of the alternative investment management industry. The organisation’s 2000 leading hedge fund and private credit firms are based across 60 countries and collectively manage in excess of $2tn.
He co-founded Orwell Digital, a technology company using advanced network analysis to provide organisations with quantitative insight into their media environments, revealing the drivers of media conversations, the locations of positive and negative influence and how they could most effectively shift a debate favourably.
Aidan ran communications for a major pan-European business organisation during the EU referendum to ensure their 12,000 stakeholders were accurately and sincerely represented. They now regularly advise governments.
He managed two constituency campaigns for the 2010 and 2015 UK general elections, is educated in finance to the MSc level at sat his CFA Level 1 exam in 2012.